Is this what YOUR marketing campaigns look like?
With no idea of what kind of ROI you should be able to attain?
If you have had enough of the runaround sales people and agencies give you, with very little return or input into what “success” should look like, then it is time for a change of course. You might just be on a journey for a land that is unreachable – or so far away that continuing just does not make any sense.
If that’s the case, then PLEASE do yourself the favor letting us help you REVIEW and AUDIT your current ad and marketing spends and campaigns.
Case studies, research and good solid examples should be just a few of the items you should be including in your preparations for starting your marketing.
Then, once started, you need to be able to measure and quantify the results. If some part of your campaign is under performing, then CHANGE it!
Don’t stay the course, simply because it is comfortable or because you don’t know how to change course. It could cost you dearly, either in lost business or opportunities, as well as damaging your ability to deliver high quality service and products to new clients because of a weakened market position or loss of market share.