The Captive Audience
Connecting With Patients In Your Waiting Room
You have a captive audience - talk to them using in-house messaging!
People respond much stronger to empathetic, visual messaging - they trust it more than words alone...
Statistics over the years have proven beyond a doubt that big screens are one of the most effective ways to speak to patients about yourself, your staff and your services. Don't just use words to 'speak' to people - use visual language as well!
Instead of leaving them to spend time with their phones, get them to spend time "with you", learning more about your services, your team, their own health and bodies...
The most important point here is that you can relate to the problem that your visitor is trying to solve.
“63% of people report that digital messaging catches their attention.
This percentage is significantly higher than TV, Internet and Billboard advertising. More and more retailers and clinics are choosing digital signage and messaging due to its low cost and flexibility - but high impact is the key advantage.” [Source: RichMediaTechnologies: Outdoor Effectiveness]
Using this big screen technique you'll see the following benefits emerge for your clinic:
Growth in Empathy
As patients get to know you, your staff and your services better through your visual messaging, trust, empathy and referrals will grow.
Know, Like & Trust
Because of the trust that such messaging builds, you will find that patients are more receptive to counseling and directives for increased treatments.
A Medical Partnership
Your visitors are actually more interested in the end result they can get than in features and technicalities. Communication deepens that interest.
"I Like These Guys!"
Showing on-screen testimonials for social proof is usually a good way to increase referrals. It is a powerful tool for building trust and word of mouth marketing for your clinic.
- John D. (Sciatica Patient)
Other Ways To Use the Big Screen:
Use these Sections for Your Product's Features
"Large images add a tangible component to your product description."
Each one of these sections consists of a subheading, some text, a large image and a button. These sections turn dull features into eye-catching highlights and they're especially good for showing off screenshots from your product in action.
Stylish Zig-Zag Layout to Keep Visitors Engaged
We've listed these five points in a zig-zag layout, alternating the sides image and text are shown on. This is a good way to avoid visual monotony and keep the page interesting.
- The same idea applies to your text elements - use paragraphs, highlights and bullet points to keep things interesting.
- The two things to keep in mind are to get your important points across and to make your content easy to consume.
Background Images, Screenshots & More
The images used in this template are background images. The original size is 777x637px.
The layout works very well with screenshots. This could be screenshots of your member's area, your software app or even screenshots of pages in a downloadable PDF. Other kinds of images work as well, though.
Link to More Information or Demo Videos
We've added a "Read More" button to each of these sections. For software products, there's a great opportunity to link each of these buttons to a video that demos the feature you describe in the section.
For more complex product, you might also want to link to a page with a more in-depth explanation of each feature.
For less complex products, you can also simply remove the button.
The Perfect Number of Sections?
In this template, we have 5 sections, but you can easily change that number by deleting or duplicating the sections.
There is no "right" or "perfect" number of sections to use. It's worth testing a longer page, where you list many features/benefits against a shorter one, where you only highlight the highest value features and keep the list short.
"Let's reinforce all those features with another testimonials section."
"Now that we've presented all the main features and benefits of the product, we're moving on to another testimonials section, to bolster our claims with some social proof."
- John Doe (Software Architect)
"Elements for the Perfect Testimonial"
"A great, eye-catching testimonial should include a heading (use the best part from the testimonial for this), the testimonial text itself, an image and the name of the testimonial author."
- Irene Jacobs (IT Consultant)
"Here's a Template for a Testimonial With No Image..."
"Now that we've presented all the main features and benefits of the product, we're moving on to another testimonials section, to bolster our claims with some social proof."
- Steve Jacobs (Company CEO)
What You'll Get...
The purpose of this section is to make the product you're offering as tangible as possible:
"Show Me Exactly What I'll Get & I'll Be More Likely to Buy It."
Use an image to visualize your product. Even if it's completely digital, the more you can relate your product to real world objects (books, electronic devices etc.) the more tangible it will seem.
Use this highlighted text section to describe your product and add a call to action: tell your visitor why they need to make the purchase right now.
Get Instant Access to Our Product!
Use this text and the above headline for a clear call to action along the lines of: click the button below to get instant access to [product name]!
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"More Testimonials!"
"Now that we've presented all the main features and benefits of the product, we're moving on to another testimonials section, to bolster our claims with some social proof."
- John Doe (Software Architect)
"Elements for the Perfect Testimonial"
"A great, eye-catching testimonial should include a heading (use the best part from the testimonial for this), the testimonial text itself, an image and the name of the testimonial author."
- Irene Jacobs (IT Consultant)
"Here's a Template for a Testimonial With No Image..."
"Now that we've presented all the main features and benefits of the product, we're moving on to another testimonials section, to bolster our claims with some social proof."
- Steve Jacobs (Company CEO)
Another Text Section: This One is for Addressing Objections or Adding Urgency
We've already called visitors to purchase once and we're getting closer to the end of the sales page. The best use of a text section at this point of the page is to either address your visitor's objections (any reasons why they might hesitate to buy) or add a sense of urgency.
Describe why the decision to purchase should be made now, not later. What will your visitors miss out on, if they hesitate and leave the page? Anyone still reading is probably concerned about the cost of your product. Remind them that there is also a cost to not taking action and not making use of your excellent product.
You've already spent a lot of time selling visitors on the many benefits of your product, so at this point, you can start emphasizing the drawbacks for NOT using your product.
Summary of What You’ll Get...
All these now for just:
The above price comparison is an image. You can create a similar image of your own, or just use large text to show a price advantage that's available here.
Get Instant Access to Our Product!
This section is a repetition of the "buy now" section from above. Feel free to use the exact same call to action again.
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You are fully protected by our 100% Satisfaction-Guarantee. If you don't increase your website's conversion rate or revenues over the next 30 days, just let us know and we'll send you a prompt refund.
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