Ad-Extension

INTERACTIVE Ad Extensions multiply the ROI of YOUR ad spend

Using “Ad Extensions” Can Turn Your Print Ad Into a Powerful Digital Experience.

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Your existing print ad is just the starting point. By adding a QR code or URL, you instantly bridge print and digital — giving readers access to richer content, interactive features, and deeper engagement.
Ad Extensions amplify this further — layering in sitelinks, callouts, and more at no extra cost — turning a static ad into a dynamic conversation with your audience.
The result? Prospects learn more, connect faster, and move closer to choosing you.

What is the result of using Ad Extensions?
Prospects learn more, connect faster, and move closer to choosing you.

Your Ad. Supercharged.

Print ads and static digital PDFs are limited by nature — flat, contained, and one-dimensional [5]. Ad Extensions change everything.

By upgrading your ad with dynamic, interactive features, you transform a passive viewer into an engaged prospect. Imagine your ad equipped with:

  • Anchor & Jump Links — guiding readers instantly to what matters most

  • Videos & Animated GIFs — telling your story with motion and impact

  • Product Tags & Hot Spots — letting readers explore and interact on their terms

These are just a few of the possibilities. The upgrade from static to interactive isn’t just a visual improvement — it’s a fundamental leap in how your audience connects with your brand.

Don’t just show up. Stand out.

Every element of your ad can be activated to reveal so much more of your business than what is visually represented in the ad itself.

With “Ad Extensions”, they can be an entire universe of interactivity, videos, product details, and endless links to external resources.

Below are just a few of the most popular examples of added interactive Ad Extenstions:

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01 – POP-UP/Link Feature –

This field can become a URL Link, leading to an “About Us” page on your website.

It can also be a pop-up window containing a short Company Intro.

02 – Staff BIO Link

This interactive, clickable field can be a URL link that leads to a staff member’s “Bio Page” on your website.

It can also be a pop-up window containing a short video done by them as an introduction or even them explaining a service offered that they oversee.

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03 – Foreign language feature

This block can be made clickable, guiding the viewer to content presented in their language.

It can also be a pop-up window that displays a short video of someone speaking in their language, eliminating the need for written text. IMCS360 can provide video translations upon request.

04 – Image hot spots

While this feature is typically used for product overlays, the hot spot button can also be placed anywhere on the ad rather than in an overlay field.

The hotspot can also offer a pop-up with links or other imagery further expanding the visual real estate of the ad.

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05 – “call now” phone link

Telephone links, well, self-explanatory, are often simple yet effective features that are overlooked.

Any telephone number can be inserted or made interactive, and is especially useful if you’re using phone tracking technology.

06 – GOOGLE REVIEWs

As any business knows, Google reviews are exceedingly important to a company’s brand, credibility, and viability in customers’ eyes.

IMCS360 not only allows you to display pop-up Google reviews but also to link the button to the groundbreaking Interactive Google videos it can create for you. Demos are available upon request.

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07 – BUSINESS WEBSITE/PAGES LINK

Last but not least, we can, of course, provide the standard links to your company’s website/homepage.

We strongly advise against this, however. Most successful ads address a specific offer for the company’s services. So we suggest using landing pages built explicitly to support the offer in the ad, without any other distractions.

To get you started, we have listed our most common solutions/pricing:

Hosting for Ad Extension Landing Pages is included (if needed). Custom needs/requirements can always be considered.

Single Ad Campaign
$750
Custom QR Code
– Three digital extensions (Outbound link / Popup Window)
– 48hr build
– Lead capture
– One revision
Multi-Ad Extension
$1,000
Custom QR Code
– Five extensions (any mix)
– 48hr per build
– Priority queue
– One revision for each extension
Custom Ad Build
$1,250
Custom QR Code
– Unlimited extensions
– Dedicated queue
– Quarterly review
– Cancel anytime

YOUR IMAGINATION IS YOUR ONLY LIMIT

Other considerations for adding interactivity to your ad could be:

  • Product Catalogs

  • Lead Capture Forms

  • Surveys, Quizzes, Explainer Video links

  • Service Listings (with links to service detail pages)

  • Real Estate Listings – direct to property links

  • Automotive Inventory – direct to specific vehicle pages

  • Product/Service Slide shows

  • Before and After Slide Shows

  • Links to additional Brochures or PDFs 

  • and so much more
    (Ask about customization beyond the scope of this list)

Want Branding on Steroids?
Please ask us about our GOOGLE REVIEW VIDEOS!

Google reviews

These videos are created using your very own Google Reviews, which have mostly disappeared from view in Google’s library.

We bring them back to life from written form into video format, where they play 24/7 as REELS and SHORTS.

View EXAMPLE HERE

To view an example of one of our successful GOOGLE REVIEW VIDEOS just click on the button. Interested? Contact us!  Randy@IMCS360.com

If you would like to discuss AD EXTENSIONS for YOUR online publication, or to add to your current PRINT ONLY advertising, please let us know how you would like to connect: